I’ve worked across industries that speak very different languages — from front-line sales and customer service to technical development teams — and I’ve learned how to translate between them. Whether it’s building a system myself or managing developers to bring a complex project to life, I’ve developed the ability to connect human needs with technological execution in a way that actually makes sense.

Throughout my career, I’ve built a reputation for being highly analytical, creative, and grounded in real business outcomes. I’ve led business strategy and customer success teams, designed and optimised data systems, and developed automation frameworks that make operations leaner and smarter. My technical experience covers everything from API integrations and data feed scripting to chatbot training, Excel automation, website design, and e-commerce infrastructure. I’ve helped companies improve efficiency, forecast financial and resource needs, and uncover new growth opportunities through structured data analysis and automation. My background blends human insight with technical precision — a balance that allows me to solve both business and technology challenges from multiple perspectives.

Today, through SorcerAI, I help businesses modernise and evolve by aligning needs with innovation. My services include business tech strategy, no-code and low-code website builds, chatbot consulting and development, AI integration and implementation, VR/AR consultation and Crypto/NFT's. I focus on helping non-technical business owners and teams make sense of emerging technologies — identifying where automation, AI, and digital experiences can actually improve performance, reduce workload, and create better user engagement. Whether it’s building intelligent workflows, creating customer-facing chat solutions, or exploring immersive marketing through VR and AR, my goal is to help businesses harness technology with clarity and confidence.